Halloween is the most wonderfully spooky time of year. Slasher movies and pumpkin carving and general mischievous mayhem are part of the fun.

another thing that’s part of the fun is eating M&M’S. 

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But when you’re a giant, delicious chocolate candy, Halloween is the night you lock your doors and stay inside. Because the horror is real.

So, we created a 360 campaign that aims to show how scary Halloween really is when you’re an M&M.