This wasn’t about creating a new brand. It was about making LEO feel at home in New York. We built a visual world around the office that felt raw, iconic, and always evolving, taking cues from the city’s energy and mixing them with the existing LEO identity. The green apple became a nod to both Leo’s roots and NYC’s Big Apple, while Hot Blue, metallic textures, Leo Black, and Leo Green helped give the space its own personality. The goal was to create a gallery of assets that made the agency feel more like ours from the inside out, building excitement, belonging, and a stronger connection between the office, the brand, and everything we put out into the world.