This isn’t just a new office. It’s LEO designed for New York. Raw, Iconic, and Ever-Evolving.

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We created a heroic version inspired by NYC. The green apple nods to Leo’s roots, making it a symbol of our office’s identity and creativity. Hot Blue, Metallic texture,
and Leo Black & Green all it to shape the personality of the office. 

But this isn’t about a rebrand.

The plan was to create a gallery of assets that builds on the existing branding and makes it feel like ours. Inside the agency, it can spark excitement
and a sense of belonging. Outside, it can connect the main Branding to the look and feel of each piece of communication we make.