Bottles have long been used as emblems of revolution. With Love Bottle, Coca-Cola reimagined its iconic glass bottle as more than packaging — it became a symbol of cultural pride and empowerment.

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Our campaign turned the bottle into a celebration of the power and beauty of Black love at the world’s largest Black culture festival, AFROPUNK.

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Ahead of the event, uniquely designed Love Bottles were sent to the public, each wrapped in vibrant fabric that festivalgoers could transform into accessories. These fabrics became living, breathing expressions of Black love — from friendship to family, from romance to self-love — creating a bold, colorful representation of empowerment and cultural pride.

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Love Bottle went beyond a festival activation and positioned Coca-Cola as a brand that understands and uplifts the communities it serves. The campaign generated widespread conversation, sparked social sharing, and deepened Coca-Cola’s connection with a new generation of culturally engaged consumers. It was a powerful reminder that a brand icon can be reimagined to foster genuine cultural connection.