Love Bottle was a Coca-Cola campaign created for AFROPUNK, turning one of the brand’s most iconic symbols into a celebration of Black love, culture, and pride. The idea was simple: take the classic glass bottle and make it feel alive in the hands of the community. Ahead of the festival, custom bottles were sent out wrapped in vibrant fabrics that people could turn into accessories and wear in their own way. At the event, those fabrics became a colorful expression of love in all its forms, from friendship and family to romance and self-love. More than a festival activation, Love Bottle was a way for Coca-Cola to show up with meaning, turning a familiar brand icon into something people could make their own.