Bottles have historically been used as emblems of revolution. With Love Bottle, Coca-Cola reimagined its own iconic glass bottle as more than just packaging,

but rather a symbol of cultural pride and empowerment.

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Our campaign turned the bottle into a symbol of the power and beauty of Black love at the world’s largest Black culture festival - AFROPUNK.

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Ahead of the event, the uniquely designed Love Bottles were sent to the public, individually  wrapped in vibrant fabric that festival attendees could transform into accessories.

These fabrics became the living, breathing symbols of the many expressions of Black Love, from friendship to family, romance to self-love, creating a striking, colorful

and vibrant representation of empowerment and cultural pride.

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Love Bottle went beyond a festival activation and positioned Coca-Cola as a brand that understands and uplifts the communities it serves. The campaign generated

widespread buzz, sparked social sharing, and deepened Coca-Cola’s connection to a new generation of culturally engaged consumers. A powerful reminder

that a brand icon can be reimagined to  foster authentic cultural connection.

year: 2021