Hey! I’m Victor Ferreira, a Brazilian creative with over a decade of experience in advertising, working across art direction

and design for brands like Jack Daniel’s, Coca-Cola, Samsung, and M&M’s, currently working as Associate Creative Director at Leo NY.

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My focus has always been on using art direction to shape ideas that connect with culture. I’ve been lucky to work on projects

that really pushed me creatively, like helping develop Jack Daniel’s global design system and positioning, bringing consistency

to the brand’s look and tone around the world. I also had a lot of fun working on The Sound Studio, a U.S. campaign

for The General that unexpectedly took off on TikTok. And The Final Exam, a video game created to raise awareness around

school shootings, was one of the most meaningful projects I’ve been part of. It challenged me in new ways and reminded

me why I love this kind of work.

 

Earlier in my career, I spent time at top agencies in Brazil like Cheil, Wunderman Thompson, and Africa DDB.

At Cheil, I was part of the team behind Samsung’s Anti-Bullying Skin, a campaign that earned the agency its first Cannes Lion

and sparked conversation about toxicity in gaming culture.

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Beyond the work, I’ve mentored junior creatives, taught art direction at Escola Cuca, and served as a jury member

at a few festivals along the way. My work has been recognized by Cannes Lions, The One Show, Clio, and D&AD. In 2025, I was named

the seventh most awarded Associate Creative Director in the world by The One Show.

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This portfolio is a collection of the projects closest to my heart.
Hope you enjoy going through it.

​

Have fun.

 

 

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RECOGNITION/

 

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CREATIVE.LIAISONS - ATTENDEE /2019//

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YOUNG.LIONS.BRAZIL - DESIGN SHORTLIST - 2th position /2021//

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TOP 7 Most Awarded ACD at THE ONE SHOW - 7th position /2025//
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CANNES LIONS

 

Gold: Media Lions - 2025 (The Final Exam)
Gold: Entertainment Lions for gaming - 2025 (The Final Exam)
Gold: Media Lions - 2022 (Gun Survivor Reviews)


Silver: Audio & Radio - 2024 (Sound Studio)


Silver: Media Lions - 2020/21 (Antibullying Skin)
Bronze: Entertainment Lions for gaming - 2025 (The Final Exam)
Bronze: Digital Craft Lions - 2025 (The Final Exam)
Bronze: Brand Experience & Activation - 2025 (The Final Exam)
Bronze: Media Lions - 2025 (The Final Exam)
Bronze: Direct Lions - 2025 (The Final Exam)


Bronze: Audio & Radio - 2024 (Sound Studio)


Bronze: Film Lions - 2022 (Gun Survivor Reviews)


Bronze: Health Lions - 2022 (Gun Survivor Reviews)
Shortlist: Entertainment Lions for gaming - 2025 (The Final Exam)
Shortlist: Entertainment Lions for gaming - 2025 (The Final Exam)
Shortlist: Digital Craft Lions - 2025 (The Final Exam)
Shortlist: Digital Craft Lions - 2025 (The Final Exam)
Shortlist: Digital Craft Lions - 2025 (The Final Exam)
Shortlist: PR Lions - 2025 (The Final Exam)
Shortlist: Media Lions - 2025 (The Final Exam)
Shortlist: Media Lions - 2025 (The Final Exam)
Shortlist: Direct Lions - 2025 (The Final Exam)


Shortlist: Audio & Radio - 2024 (Sound Studio)


Shortlist: Entertainment for Music - 2024 (Sound Studio)


Shortlist: Entertainment Lions - 2023 (Gun Survivor Reviews)


Shortlist: Film Craft Lions - 2023 (Gun Survivor Reviews)


Shortlist: Social & Influencer - 2022 (Gun Survivor Reviews)


Shortlist: Brand Experience & Activation - 2022 (Gun Survivor Reviews)


Shortlist: Design Lions - 2019 (The Waste Measure)

 

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D&AD

 

Graphite: Art Direction - 2025 (The Final Exam)
Graphite: PR - Digital & Social - 2025 (The Final Exam)
Graphite: Impact - 2025 (The Final Exam)
Wood: Digital Marketing - 2025 (The Final Exam)
Wood: Experiential: Activation & Participation - Virtual - 2025 (The Final Exam)
Wood: PR - Public Affairs - 2025 (The Final Exam)
Wood: Health & Wellbeing - Gaming & Virtual Worlds - 2025 (The Final Exam)
Wood: Health & Wellbeing - Experiential - 2025 (The Final Exam)
Wood: Entertainment - 2025 (The Final Exam)
Wood: Digital - 2023 (Gun Survivor Reviews)
Shortlist: Digital Marketing - User Participation - 2025 (The Final Exam)
Shortlist: Experiential: Activation & Participation - 2025 (The Final Exam)
Shortlist: PR - Single Market - 2025 (The Final Exam)
Shortlist: Entertainment - User Participation - 2025 (The Final Exam)
Shortlist: Gaming & Virtual Worlds - Educational Experience - 2025 (The Final Exam)

 

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THE ONE SHOW

 

Gold: Interactive, Online & Mobile: Gaming - 2025 (The Final Exam)
Gold: Public Relations: Public Relations for Good - 2025 (The Final Exam)
Gold: Innovation / Use of Media in Experiential & Immersive - 2025 (The Final Exam

Gold: Branded Entertainment: Games / Gaming - 2025 (The Final Exam)

Gold: Gaming: Use of Gaming as a Tool - 2025 (The Final Exam)

Gold: Gaming: Gaming for Good - 2025 (The Final Exam)

Silver: Experiential & Immersive for Good - 2025 (The Final Exam)

Silver: Interactive & Mobile for Good - 2025 (The Final Exam)

Silver: Online Community Platform - 2025 (The Final Exam)

Silver: Branded Entertainment for Good - 2025 (The Final Exam)

Silver: Targeted Video/Online - 2023 (Gun Survivor Reviews)
Silver: Social Channel - 2023 (Gun Survivor Reviews)
Silver: Online & Mobile - 2023 (Gun Survivor Reviews)
Silver: Social Post - 2023 (Gun Survivor Reviews)
Silver: Low Budget - 2023 (Gun Survivor Reviews)

Bronze: Public Relations: Digital & Online - 2025 (The Final Exam)

Bronze: Gaming: Craft / Art Direction - 2025 (The Final Exam)

Bronze: Experiential & Immersive: Craft / Storytelling - 2025 (The Final Exam)
Bronze: Low Budget - 2023 (Gun Survivor Reviews)

Merit: Branded Game - 2025 (The Final Exam)

Merit: Craft/ Sound Design - 2025 (The Final Exam)

Merit: Branded Content - 2025 (The Final Exam)

Merit: Experiential / Immersive / Events - 2025 (The Final Exam)

Merit: Non-traditional & Guerrilla Marketing - 2025 (The Final Exam)

Merit: Digital & Online / Gaming - 2025 (The Final Exam)

Merit: Design for Good - 2025 (The Final Exam)

Merit: Experiential Music & Sound - 2025 (The Final Exam)

Merit: Digital Design - 2025 (The Final Exam)

Merit: Storytelling - 2025 (The Final Exam)

Merit: Events & Experiential - 2025 (The Final Exam)

Merit: Sustainable Development Goals - 2025 (The Final Exam)
Merit: Experiential & Immersive - 2024 (Sound Studio)
Merit: Radio & Audio-first - 2024 (Sound Studio)
Merit: Direct Marketing - 2023 (Gun Survivor Reviews)
Merit: Online Films & Video - 2023 (Gun Survivor Reviews)
Merit: Casting - 2023 (Gun Survivor Reviews)
Merit: Community Building - 2023 (Gun Survivor Reviews)
Merit: Online & Mobile - 2023 (Gun Survivor Reviews)

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CLIO.AWARDS

 

Gold: Digital/mobile - Games (Health) - 2025 (The Final Exam)

Gold: PR - Casuse Related (Health) - 2025 (The Final Exam)

Gold: Social Media - 2023 (Gun Survivor Reviews)
Gold: Direct (Health) - 2023 (Gun Survivor Reviews)
Gold: Social Media (Health) - 2023 (Gun Survivor Reviews)

Silver: PR - Public Affairs (Health) - 2025 (The Final Exam)

Silver: Direct - Games (Health) - 2025 (The Final Exam)
Silver: Direct - 2023 (Gun Survivor Reviews)
Silver: Public Relations - 2023 (Gun Survivor Reviews)
Silver: Public Relations - 2023 (Gun Survivor Reviews)
Silver: Film Craft (Health) - 2023 (Gun Survivor Reviews)
Silver: Social Media (Health) - 2023 (Gun Survivor Reviews)

Bronze: Creative Use of Media (Health) - 2025 (The Final Exam)

Bronze: Experience/Activation (Music) - 2025 (Sound Studio)

Bronze: Experience/Activation (Music) - 2025 (Sound Studio)

Bronze: ‌Partnerships, Sponsorships & Collaborations (Music) - 2025 (Sound Studio)

Bronze: Direct - 2023 (Gun Survivor Reviews)
Bronze: Social Media - 2023 (Gun Survivor Reviews)
Shortlist: Digital Mobile - 2023 (Gun Survivor Reviews)
Shortlist: Brand Experience Activation - 2023 (Gun Survivor Reviews)
Shortlist: Film Craft - 2023 (Gun Survivor Reviews)

Shortlist: PR - 2019 (The Waste Measure)

 

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EL OJO DE IBEROAMÉRICA

 

Gold: Design - 2019 (The Waste Measure)
Silver: Media - Entertainment - 2021 (MAM in Minecraft)
Silver: Design - Digital Design - 2021 (MAM in Minecraft)
Silver: Digital - App Games Web - 2021 (MAM in Minecraft)
Silver: Sustainable - 2019 (The Waste Measure)
Silver: Brand Experience - 2019 (The Waste Measure)
Bronze: Content - 2022 (Love Bottle)
Bronze: Content - Digital Platforms - 2021 (MAM in Minecraft)
Bronze: Content - Brand Experience - 2021 (MAM in Minecraft)
Bronze: Media - Digital Platforms & Social - 2021 (MAM in Minecraft)
Bronze: Media - Integrated Campaign - 2021 (MAM in Minecraft)
Bronze: Digital - User Experience - 2021 (MAM in Minecraft)
Bronze: Digital & Social - 2020 (Antibullying Skin)
Bronze: Sustainable - 2020 (Antibullying Skin)
Bronze: Media - 2020 (Antibullying Skin)
Shortlist: Design - 2022 (Love Bottle)
Shortlist: Direct - Digital Platforms - 2021 (MAM in Minecraft)
Shortlist: Direct - Brand Activation - 2021 (MAM in Minecraft)
Shortlist: Digital - Brand Content - 2021 (MAM in Minecraft)

 

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LIA (London International Awards)

 

Silver: Design - Sustainable Design - 2019 (The Waste Measure)
Silver: Package Design - Sustainable Packaging - 2019 (The Waste Measure)
Shortlist: Design - Direct Marketing - Consumer - 2019 (The Waste Measure)
Shortlist: Package Design - Promotional Packaging - 2019 (The Waste Measure)

 

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NEW YORK FESTIVALS

 

Gold: Package & Product Design - Products & Services - 2020 (The Waste Measure)
Bronze: Package & Product Design - Best Use - 2020 (The Waste Measure)
Finalist: Brand Design - Promotional Items - 2020 (The Waste Measure)
Shortlist: Activation & Engagement - Best Use - 2020 (The Waste Measure)
Shortlist: Avant-Garde Innovative - 2020 (The Waste Measure)

 

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WAVE FESTIVAL

 

Grand Prix: Design - 2019 (The Waste Measure)
Gold: Design - 2019 (The Waste Measure)
Silver: Design - 2019 (The Waste Measure)
Bronze: Brand Experience - 2019 (The Waste Measure)
Bronze: PR - 2019 (The Waste Measure)

 

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WINA FESTIVAL

 

Grand Prix: Promo Activation - 2021 (Antibullying Skin)
Grand Prix: Better World - 2021 (Antibullying Skin)
Gold: Media - 2021 (Antibullying Skin)
Silver: Content - 2021 (Antibullying Skin)

 

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AD STARS

 

Bronze: Public Service - Others - 2020 (Antibullying Skin)
Shortlist: Use in Brand Experience - 2020 (Antibullying Skin)
Shortlist: Media - Use of Media - 2020 (Antibullying Skin)
Shortlist: Social & Influencer - Social Insight & Engagement - 2020 (Antibullying Skin)

 

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CCSP

Gold: Design - 2022 (Love Bottle)
Silver: Direct - 2022 (Love Bottle)
Bronze: Art Direction - 2022 (Love Bottle)
Shortlist: Education & Culture - 2021 (MAM in Minecraft)
Shortlist: Digital - 2021 (MAM in Minecraft)
Shortlist: Illustration - 2022 (Love Bottle)
Yearbook: Photography - 2022 (Love Bottle)
Yearbook: Branded Content - 2022 (Love Bottle)