
CLIENT:
m&m's
-
AGENCY:
ENERGY BBDO
ROLE:
CONCEPT
ART DIRECTION
DESIGN
If fun is had in the forest and no one is around to share it, does it even get posted to your insta? Of course not. Fun doesn’t happen in a vacuum. It’s meant to be shared.
Fun happens together. And fun can be hard to come by these days. We’re all too busy arguing in the comments and making sure noise cancelling is on and letting
the algorithm tell us what to watch.
But M&M’S knows it doesn’t need to be like this. And with the new campaign, they’re even going to prove it, by bringing a little more candy-coated fun into the world.
We’ll draw people together, and build more community, with deliciously fun, fun. Truthfully, it’s cause for celebration for family & friends & strangers & dogs
wearing people clothes.
Together, we’re going to make the world a funner place.
year: 2025

























