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AGENCY:
ENERGY BBDO
ROLE:
CONCEPT
ART DIRECTION
DESIGN
YEAR: 2025
If fun happens in the forest and no one’s around to share it… does it even make it to your Insta? Of course not. Fun doesn’t happen in a vacuum. It’s meant to be shared.
Fun happens together. And these days, that’s harder to come by. We’re all too busy arguing in the comments, living with noise cancelling on, and letting the algorithm decide what we watch.
But M&M’S knows it doesn’t have to be this way. And with this new campaign, they’re ready to prove it by putting a little more candy-coated fun back into the world.
We’ll bring people together and spark more moments of community, with big, bright, delicious fun. Honestly, it’s a reason to celebrate with family, friends, strangers, and even dogs wearing people clothes.
Together, we’re going to make the world a funner place.